SANDERSON the fundraising engine

Sanderson works behind the charity's fundraiser, never in front of them. It does the finding, the prep, the context and every piece of evidence at each stage — so the fundraiser makes every call, meeting and ask themselves, human to human. Two motions run side by side: cultivating relationships, and applying for grants.

Prospect Brainwho each donor is · warmth · history
Charity Brainprogrammes · stories · impact
Cultivation · relationships, and the loop back for a second gift
second gift · back into the loop new Prospecting Scout Contacting Envoy Scheduling Scheduler Wowing Curator Winning Advisor Loving Steward
Scout · ProspectingPoint the fundraiser at who's worth pursuing.Surfaces an un-worked contact who could give far more.
Grants & trusts · a separate, deadline-driven motion
unsuccessful · reapply In progress Scout Submitted Curator Successful Steward Reporting Steward + Curator £
Scout · In progressScan and qualify funders for the fundraiser.Checks fit first — would it pull us off-mission?
Fundraiser-led, always Never cold Never annoying Never wrong

Sanderson · a Rook International build. A multi-tenant engine — one orchestrator, isolated data per charity.